US HISPANIC CONSUMER E-COMMERCE PREFERENCES: EXPECTATIONS AND ATTITUDES TOWARD WEB CONTENT Article

Singh, Nitish, Baack, Daniel W, Kundu, Sumit K et al. (2008). US HISPANIC CONSUMER E-COMMERCE PREFERENCES: EXPECTATIONS AND ATTITUDES TOWARD WEB CONTENT . JOURNAL OF ELECTRONIC COMMERCE RESEARCH, 9(2), 162-175.

keywords

  • Business
  • Business & Economics
  • Social Sciences
  • US Hispanic consumer behavior
  • adaptation
  • culture
  • e-commerce
  • online consumer behavior

publisher

  • CALIFORNIA STATE UNIV

start page

  • 162

end page

  • 175

volume

  • 9

issue

  • 2