US HISPANIC CONSUMER E-COMMERCE PREFERENCES: EXPECTATIONS AND ATTITUDES TOWARD WEB CONTENT Article

Singh, Nitish, Baack, Daniel W, Kundu, Sumit K et al. (2008). US HISPANIC CONSUMER E-COMMERCE PREFERENCES: EXPECTATIONS AND ATTITUDES TOWARD WEB CONTENT . Journal of Electronic Commerce Research, 9(2), 162-175.

cited authors

  • Singh, Nitish; Baack, Daniel W; Kundu, Sumit K; Hurtado, Christopher

authors

publication date

  • January 1, 2008

published in

keywords

  • Business
  • Business & Economics
  • SPANISH
  • Social Sciences
  • US Hispanic consumer behavior
  • adaptation
  • culture
  • e-commerce
  • online consumer behavior

start page

  • 162

end page

  • 175

volume

  • 9

issue

  • 2