Japanese travelers’ service preferences in U.S. hotels

Japanese travelers’ service preferences in U.S. hotels Article

Lee, K. (2003). Japanese travelers’ service preferences in U.S. hotels . Journal of Travel and Tourism Marketing, 14(2), 67-85. 10.1300/J073v14n02_04

This empirical study identifies specific preferences of Japanese visitors staying in U.S. hotels. Relevant literature is reviewed in an attempt to identify guest services which Japanese visitors prefer. This paper offers hotel operators suggestions about what they need to understand in order to attract and retain Japanese visitors. The results of the study will help hotel operators select appropriate products and services in order to better serve Japanese customers. © 2003, Taylor & Francis Group, LLC. All rights reserved.