An empirical assessment of spectator-based brand equity Article

Ross, Stephen D, Russell, Keith C, Bang, Hyejin. (2008). An empirical assessment of spectator-based brand equity . Journal of Sport Management, 22(3), 322-337. 10.1123/jsm.22.3.322

cited authors

  • Ross, Stephen D; Russell, Keith C; Bang, Hyejin

authors

publication date

  • May 1, 2008

published in

keywords

  • ASSOCIATIONS
  • Business & Economics
  • CONCEPTUAL-FRAMEWORK
  • Hospitality, Leisure, Sport & Tourism
  • Life Sciences & Biomedicine
  • Management
  • Science & Technology
  • Social Sciences
  • Social Sciences - Other Topics
  • Sport Sciences

Digital Object Identifier (DOI)

publisher

  • HUMAN KINETICS PUBL INC

start page

  • 322

end page

  • 337

volume

  • 22

issue

  • 3