Analysis of the Value of Celebrity Affiliation to Nonprofit Contributions Article

Harris, Erica E, Ruth, Julie A. (2015). Analysis of the Value of Celebrity Affiliation to Nonprofit Contributions . 44(5), 945-967. 10.1177/0899764014546428

cited authors

  • Harris, Erica E; Ruth, Julie A

authors

publication date

  • October 1, 2015

keywords

  • CREDIBILITY
  • DETERMINANTS
  • ENDORSERS
  • EXPERTISE
  • IMPACT
  • QUALITY
  • Social Issues
  • Social Sciences
  • TRUST
  • celebrity
  • contributions
  • donations demand model
  • donors
  • nonprofit

Digital Object Identifier (DOI)

publisher

  • SAGE PUBLICATIONS INC

start page

  • 945

end page

  • 967

volume

  • 44

issue

  • 5