Making ends (And bytes) meet: The challenges of teaching multimedia at an Urban, underfunded university (3-U) Article

Shumow, M, Sheerin, MS. (2013). Making ends (And bytes) meet: The challenges of teaching multimedia at an Urban, underfunded university (3-U) . 68(1), 22-32. 10.1177/1077695812472893

cited authors

  • Shumow, M; Sheerin, MS

abstract

  • In a time of dynamic changes in mass communication and the restructuring of communication programs, and in the face of shrinking education budgets, educators are being pushed to update their programs to include a new emphasis on multimedia production while sustaining traditional modes of mass communication. Through surveys (N = 121) and focus groups (N = 40) with students, this research explores how to update pedagogy to keep pace with the changes in industry. It is built around the experience of launching a multimedia class required for all students enrolled in a journalism and mass communication school at a large, urban, state-funded university.

publication date

  • March 1, 2013

Digital Object Identifier (DOI)

start page

  • 22

end page

  • 32

volume

  • 68

issue

  • 1