MOTIVATING AND RETAINING FESTIVAL PATRONAGE Article

Yoo, Michelle Myongjee, Kitterlin-Lynch, Miranda, Kim, Bomin. (2020). MOTIVATING AND RETAINING FESTIVAL PATRONAGE . EVENT MANAGEMENT, 24(4), 447-461. 10.3727/152599519X15506259856101

cited authors

  • Yoo, Michelle Myongjee; Kitterlin-Lynch, Miranda; Kim, Bomin

publication date

  • January 1, 2020

published in

keywords

  • BEHAVIOR
  • Event management
  • FOOD FESTIVAL
  • Festivalscape
  • Hospitality, Leisure, Sport & Tourism
  • LOYALTY
  • Loyalty
  • MODEL
  • Motivation
  • PERCEPTIONS
  • PHYSICAL SURROUNDINGS
  • Repeat visitation
  • SATISFACTION
  • SERVICE QUALITY
  • Satisfaction
  • Social Sciences
  • Social Sciences - Other Topics
  • VARIABLES
  • WINE

Digital Object Identifier (DOI)

publisher

  • COGNIZANT COMMUNICATION CORP

start page

  • 447

end page

  • 461

volume

  • 24

issue

  • 4