The popularity and influence of reviews, make sites like Yelp ideal targets for malicious behaviors. We present Marco, a novel system that exploits the unique combination of social, spatial and temporal signals gleaned from Yelp, to detect venues whose ratings are impacted by fraudulent reviews. Marco increases the cost and complexity of attacks, by imposing a tradeoff on fraudsters, between their ability to impact venue ratings and their ability to remain undetected. We contribute a new dataset to the community, which consists of both ground truth and gold standard data. We show' that Marco significantly outperforms state-of-the-art approaches, by achieving 94% accuracy in classifying reviews as fraudulent or genuine, and 95.8% accuracy in classifying venues as deceptive or legitimate. Marco successfully flagged 244 deceptive venues from our large dataset with 7,435 venues, 270,121 reviews and 195,417 users. Among the San Francisco car repair and moving companies that we analyzed, almost 10% exhibit fraudulent behaviors.
