The reverse model of repositioning: A case study of the Howard Johnson hotel chain in China Article

Ren, Lianping, Chen, Po-Ju, Zhao, Jinlin et al. (2017). The reverse model of repositioning: A case study of the Howard Johnson hotel chain in China . JOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE, 27(4), 227-242. 10.1080/21639159.2017.1360144

keywords

  • Business
  • Business & Economics
  • China
  • Hotel
  • Howard Johnson
  • Social Sciences
  • positioning
  • repositioning

Digital Object Identifier (DOI)

publisher

  • ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD

start page

  • 227

end page

  • 242

volume

  • 27

issue

  • 4