The reverse model of repositioning: A case study of the Howard Johnson hotel chain in China
Article
Ren, Lianping, Chen, Po-Ju, Zhao, Jinlin et al. (2017). The reverse model of repositioning: A case study of the Howard Johnson hotel chain in China
. JOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE, 27(4), 227-242. 10.1080/21639159.2017.1360144
Ren, Lianping, Chen, Po-Ju, Zhao, Jinlin et al. (2017). The reverse model of repositioning: A case study of the Howard Johnson hotel chain in China
. JOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE, 27(4), 227-242. 10.1080/21639159.2017.1360144