FOSTERING BRAND COMMUNITY THROUGH SOCIAL MEDIA: A NEW RELATIONAL FRAMEWORK FOR TARGETING CONNECTED CONSUMERS Conference

Humphrey, William F, Laverie, Debra A, Rinaldo, Shannon B. (2015). FOSTERING BRAND COMMUNITY THROUGH SOCIAL MEDIA: A NEW RELATIONAL FRAMEWORK FOR TARGETING CONNECTED CONSUMERS . 664-664.

cited authors

  • Humphrey, William F; Laverie, Debra A; Rinaldo, Shannon B

authors

date/time interval

  • May 15, 2013 -

publication date

  • January 1, 2015

webpage

keywords

  • Business
  • Business & Economics
  • Social Sciences

Location

  • Monterey, CA

Conference

  • Academy of Marketing Science

publisher

  • SPRINGER-VERLAG BERLIN

start page

  • 664

end page

  • 664