FOSTERING BRAND COMMUNITY THROUGH SOCIAL MEDIA: A NEW RELATIONAL FRAMEWORK FOR TARGETING CONNECTED CONSUMERS
Conference
Humphrey, William F, Laverie, Debra A, Rinaldo, Shannon B. (2015). FOSTERING BRAND COMMUNITY THROUGH SOCIAL MEDIA: A NEW RELATIONAL FRAMEWORK FOR TARGETING CONNECTED CONSUMERS
. 664-664.
Humphrey, William F, Laverie, Debra A, Rinaldo, Shannon B. (2015). FOSTERING BRAND COMMUNITY THROUGH SOCIAL MEDIA: A NEW RELATIONAL FRAMEWORK FOR TARGETING CONNECTED CONSUMERS
. 664-664.