Stakeholder Tracking and Analysis: The RepTrak (R) System for Measuring Corporate Reputation Article

Fombrun, Charles J, Ponzi, Leonard J, Newburry, William. (2015). Stakeholder Tracking and Analysis: The RepTrak (R) System for Measuring Corporate Reputation . CORPORATE REPUTATION REVIEW, 18(1), 3-24. 10.1057/crr.2014.21

cited authors

  • Fombrun, Charles J; Ponzi, Leonard J; Newburry, William

authors

publication date

  • February 1, 2015

published in

keywords

  • Business
  • Business & Economics
  • CEOS
  • COMMUNICATION
  • CONCEPTUAL-MODEL
  • CRISIS
  • FIRM
  • IMPACT
  • MANAGEMENT
  • RESPONSIBILITY
  • SOCIAL PERFORMANCE
  • STRUCTURAL EQUATION MODELS
  • Social Sciences
  • corporate reputation
  • cross-cultural
  • reputation measurement
  • scale development
  • stakeholder management

Digital Object Identifier (DOI)

publisher

  • PALGRAVE MACMILLAN LTD

start page

  • 3

end page

  • 24

volume

  • 18

issue

  • 1