Country-of-origin image: measurement and cross-national testing Article

Pereira, A, Hsu, CC, Kundu, SK. (2005). Country-of-origin image: measurement and cross-national testing . Journal of Business Research, 58(1), 103-106. 10.1016/S0148-2963(02)00479-4

cited authors

  • Pereira, A; Hsu, CC; Kundu, SK

authors

publication date

  • January 1, 2005

published in

keywords

  • Business
  • Business & Economics
  • Social Sciences
  • country image
  • country-of-origin
  • cross-national testing

Digital Object Identifier (DOI)

start page

  • 103

end page

  • 106

volume

  • 58

issue

  • 1