In response to mounting concern about the gap between academe and business practice, the AACSB recently formed a faculty leadership task force. The task force report highlighted specific activities to be assigned greater weight in faculty evaluations. This article reports on the weights assigned, in faculty evaluations at finance departments of AACSB-accredited schools, to the activities identified by the AACSB task force. Our results indicate that these activities are currently given low weights in faculty evaluations for tenure, promotion, and annual salary raises. The weights that the respondents believed should be assigned for these activities also are low. This suggests that the AACSB needs to be more effective in selling the recommendations to faculty and administrators.