Appreciating cultural differences in China: An interview with Robert A. Eckert, Chairperson of the Board and CEO of Mattel, Inc. Note

Lyles, MA. (2008). Appreciating cultural differences in China: An interview with Robert A. Eckert, Chairperson of the Board and CEO of Mattel, Inc. . BUSINESS HORIZONS, 51(6), 463-468. 10.1016/j.bushor.2008.06.002

cited authors

  • Lyles, MA

authors

publication date

  • January 1, 2008

published in

Digital Object Identifier (DOI)

start page

  • 463

end page

  • 468

volume

  • 51

issue

  • 6