Foreign direct investment options: Bertos manufacturing corporation

Foreign direct investment options: Bertos manufacturing corporation Article

Roussakis, EN, Moysidis, A. (2012). Foreign direct investment options: Bertos manufacturing corporation . 8(1), 92-102. 10.1504/WREMSD.2012.044489

This case deals with the key considerations when planning an international expansion through direct investment in foreign markets. These considerations must be addressed by a finance company seeking to support the international sales of its parent firm, a US-based multinational enterprise (MNE). The company already operates three foreign subsidiaries - in Canada, Mexico (both NAFTA members), and the UK - but wishes to increase this network further through entry into additional markets. Ten candidate countries are being considered to determine the five most suitable for entry. A supplementary consideration is the mode of direct investment in the selected markets. Hence the need for a rational decision on where to invest and what form should this investment take. © 2012 Inderscience Enterprises Ltd.