Understanding online customers' ties to merchants: The moderating influence of trust on the relationship between switching costs and e-loyalty
Article
Carter, M, Wright, R, Thatcher, JB et al. (2014). Understanding online customers' ties to merchants: The moderating influence of trust on the relationship between switching costs and e-loyalty
. EUROPEAN JOURNAL OF INFORMATION SYSTEMS, 23(2), 185-204. 10.1057/ejis.2012.55
Carter, M, Wright, R, Thatcher, JB et al. (2014). Understanding online customers' ties to merchants: The moderating influence of trust on the relationship between switching costs and e-loyalty
. EUROPEAN JOURNAL OF INFORMATION SYSTEMS, 23(2), 185-204. 10.1057/ejis.2012.55