A preliminary investigation into the role of positive psychology in consumer sensitivity to corporate social performance
Article
Giacalone, RA, Paul, K, Jurkiewicz, CL. (2005). A preliminary investigation into the role of positive psychology in consumer sensitivity to corporate social performance
. JOURNAL OF BUSINESS ETHICS, 58(4), 295-305. 10.1007/s10551-004-5970-z
Giacalone, RA, Paul, K, Jurkiewicz, CL. (2005). A preliminary investigation into the role of positive psychology in consumer sensitivity to corporate social performance
. JOURNAL OF BUSINESS ETHICS, 58(4), 295-305. 10.1007/s10551-004-5970-z