STUDY OF SUCCESS AND FAILURE IN PRODUCT INNOVATION: THE CASE OF THE U. S. ELECTRONICS INDUSTRY. Article

Maidique, MA, Zirger, BJ. (1984). STUDY OF SUCCESS AND FAILURE IN PRODUCT INNOVATION: THE CASE OF THE U. S. ELECTRONICS INDUSTRY. . IEEE TRANSACTIONS ON ENGINEERING MANAGEMENT, EM-31(4), 192-203. 10.1109/TEM.1984.6447537

cited authors

  • Maidique, MA; Zirger, BJ

abstract

  • Eight broad areas appear to be important for new product success in a high-technology environment: 1) market knowledge gained through frequent and intense customer interaction, which leads to high benefit-to-cost products; 2) and 3) planning and coordination of the new product process, especially the R&D phase; 4) emphasis on marketing and sales; 5) management support for the product throughout the development and launch stages; 6) the contribution margin of the product; 7) early market entry; 8) proximity of the new product technologies and markets to the existing strengths of the developing unit.

publication date

  • January 1, 1984

Digital Object Identifier (DOI)

start page

  • 192

end page

  • 203

volume

  • EM-31

issue

  • 4