Exploring Choice as an Antecedent to Behavior: Incorporating Alternatives into the Technology Acceptance Process
Article
Aguirre-Urreta, Miguel I, Marakas, George M. Exploring Choice as an Antecedent to Behavior: Incorporating Alternatives into the Technology Acceptance Process
. 24(1), 82-107. 10.4018/joeuc.2012010105
Aguirre-Urreta, Miguel I, Marakas, George M. Exploring Choice as an Antecedent to Behavior: Incorporating Alternatives into the Technology Acceptance Process
. 24(1), 82-107. 10.4018/joeuc.2012010105