Factors influencing restaurant selection in south florida: Is health issue one of the factors influencing consumers' behavior when selecting a restaurant? Article

Choi, J, Zhao, J. (2010). Factors influencing restaurant selection in south florida: Is health issue one of the factors influencing consumers' behavior when selecting a restaurant? . 13(3), 237-251. 10.1080/15378020.2010.500254

cited authors

  • Choi, J; Zhao, J

authors

abstract

  • The purpose of the present study was to find factors influencing consumers when selecting a restaurant in South Florida. Respondents were asked to rate provided attributes in a 5-point Likert scale according to their preferences in selecting a restaurant when dining out. Respondents were also asked to indicate on a 5-point scale the importance of healthy food for choosing a restaurant when dining out. Based on the results of one-way ANOVA and factor analysis, the study found that reasons for choosing a restaurant with concerning health issues differed according to consumers' knowledge of health issues, annual income level, budget for dining out, and weight concern. © Taylor & Francis Group, LLC.

publication date

  • August 30, 2010

Digital Object Identifier (DOI)

start page

  • 237

end page

  • 251

volume

  • 13

issue

  • 3