Luis F. Montenegro, Jr, MBA, is an adjunct faculty member at both FIU’s CARTA and Miami Dade College’s School of Business. Through his vast experience in the marketing research and opinion polling industry he has assisted companies and candidates in obtaining a clear picture of their brand. Montenegro successfully manages the operations of a local marketing research firm. Montenegro is currently a doctoral student at North Central University, where he is working towards a Doctorate in Business Administration. He received his Master’s degree in Business Administration from Barry University’s Andreas School of Business and he is a proud alumnus of FIU’s School of Business, where he received his Bachelor’s in Business Administration.