Humphrey Jr, William

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Humphrey Jr, William

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selected scholarly works & creative activities

Article
- 2021
  
  Impact of Medical Blog Reading and Information Presentation on Readers' Preventative Health Intentions: Mixed Methods, Multistudy Investigation. JOURNAL OF MEDICAL INTERNET RESEARCH. 23.
  Full Text via DOI: 10.2196/23210 Web of Science: 000740351900003
- 2021
  
  Exploring the Effects of Encouraging Student Performance With Text Assignment Reminders. JOURNAL OF MARKETING EDUCATION. 43:91-102.
  Full Text via DOI: 10.1177/0273475319836271
- 2020
  
  Industry Certifications in Digital Marketing and Media Education: Examination of Perceptions and Use Among Educators. JOURNAL OF MARKETING EDUCATION. 43:189-203.
  Full Text via DOI: 10.1177/0273475320948570 Web of Science: 000561839000001
- 2020
  
  The Use and Value of Badges: Leveraging Salesforce Trailhead Badges for Marketing Technology Education. JOURNAL OF MARKETING EDUCATION. 43:25-42.
  Full Text via DOI: 10.1177/0273475320912319 Web of Science: 000523904700001
- 2020
  
  THE DIGITAL ERA HAS CHANGED MARKETING: A GUIDE TO USING INDUSTRY CERTIFICATIONS AND EXPLORATION OF STUDENT PERCEPTIONS OF EFFECTIVENESS
  Full Text via DOI: 10.1080/10528008.2020.1716806
- 2017
  
  Brand choice via incidental social media exposure
  Full Text via DOI: 10.1108/JRIM-04-2016-0025 Web of Science: 000406967800001
- 2013
  
  The benefits of social media in marketing education: Evaluating twitter as a form of cognitive flexibility hypertext
Book
- 2016
  
  Fostering Brand Community Through Social Media
Book Chapter
- 2020
  
  Building the Force. 922-942.
  Full Text via DOI: 10.4018/978-1-5225-9282-2.ch044
- 2018
  
  Creating Value in an Introduction to Marketing Course Using a Simulation: An Abstract. 797-798.
  Full Text via DOI: 10.1007/978-3-319-66023-3_249
- 2018
  
  Integrating Customer Journey Mapping and Integrated Marketing Communications for Omnichannel and Digital Marketing Education: An Abstract. 205-206.
  Full Text via DOI: 10.1007/978-3-319-99181-8_62
Conference
- 2015
  
  FOSTERING BRAND COMMUNITY THROUGH SOCIAL MEDIA: A NEW RELATIONAL FRAMEWORK FOR TARGETING CONNECTED CONSUMERS. 664-664.
  Web of Science: 000380552000161
Preprint
- Impact of Medical Blog Reading and Information Presentation on Readers’ Preventative Health Intentions: Mixed Methods, Multistudy Investigation (Preprint)
  Full Text via DOI: 10.2196/preprints.23210

full name

William Humphrey Jr

ORCID iD

https://orcid.org/0000-0003-4359-4913 (confirmed)

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