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Humphrey Jr, William
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Scholarly & Creative Works
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Scholarly & Creative Works
selected scholarly works & creative activities
Article
2021
Impact of Medical Blog Reading and Information Presentation on Readers' Preventative Health Intentions: Mixed Methods, Multistudy Investigation
.
JOURNAL OF MEDICAL INTERNET RESEARCH
. 23.
Full Text via DOI:
10.2196/23210
Web of Science:
000740351900003
2021
Industry Certifications in Digital Marketing and Media Education: Examination of Perceptions and Use Among Educators
.
JOURNAL OF MARKETING EDUCATION
. 43:189-203.
Full Text via DOI:
10.1177/0273475320948570
Web of Science:
000561839000001
2021
Exploring the Effects of Encouraging Student Performance With Text Assignment Reminders
.
JOURNAL OF MARKETING EDUCATION
. 43:91-102.
Full Text via DOI:
10.1177/0273475319836271
2021
The Use and Value of Badges: Leveraging Salesforce Trailhead Badges for Marketing Technology Education
.
JOURNAL OF MARKETING EDUCATION
. 43:25-42.
Full Text via DOI:
10.1177/0273475320912319
Web of Science:
000523904700001
2020
THE DIGITAL ERA HAS CHANGED MARKETING: A GUIDE TO USING INDUSTRY CERTIFICATIONS AND EXPLORATION OF STUDENT PERCEPTIONS OF EFFECTIVENESS
Full Text via DOI:
10.1080/10528008.2020.1716806
2017
Brand choice via incidental social media exposure
Full Text via DOI:
10.1108/JRIM-04-2016-0025
Web of Science:
000406967800001
2013
The benefits of social media in marketing education: Evaluating twitter as a form of cognitive flexibility hypertext
Book
2016
Fostering Brand Community Through Social Media
Book Chapter
2020
Building the Force
. 922-942.
Full Text via DOI:
10.4018/978-1-5225-9282-2.ch044
2018
Creating Value in an Introduction to Marketing Course Using a Simulation: An Abstract
. 797-798.
Full Text via DOI:
10.1007/978-3-319-66023-3_249
2018
Integrating Customer Journey Mapping and Integrated Marketing Communications for Omnichannel and Digital Marketing Education: An Abstract
. 205-206.
Full Text via DOI:
10.1007/978-3-319-99181-8_62
Conference
2015
FOSTERING BRAND COMMUNITY THROUGH SOCIAL MEDIA: A NEW RELATIONAL FRAMEWORK FOR TARGETING CONNECTED CONSUMERS
. 664-664.
Web of Science:
000380552000161
Preprint
Impact of Medical Blog Reading and Information Presentation on Readers’ Preventative Health Intentions: Mixed Methods, Multistudy Investigation (Preprint)
Full Text via DOI:
10.2196/preprints.23210
Contact
full name
William
Humphrey Jr
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ORCID iD
https://orcid.org/0000-0003-4359-4913
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