Grizelle De Los Reyes’ career can be summarized as one-part professional and one-part academic. Her 34+ years of professional experience in media, marketing research, advertising management, strategic planning and sales has made her a very effective educator and program administrator. She has been working at Florida International University (FIU) as Faculty since 2007 and since 2010 as Director of the elite Global Strategic Communications program – creative track, in partnership with world-renowned M.AD School of Ideas. She holds a BA from the University of Puerto Rico and a MA from the University of Florida, with areas of concentration on advertising management, marketing research and media. De Los Reyes started her career in 1983 as a student intern working for the international advertising department for The Coca Company Company worldwide. In 1984, she was hired as a Broadcast Negotiator for global advertising agency, J Walter Thompson (JWT) Atlanta. Upon her departure from JWT in 1988, she held the title of Senior Broadcast Negotiator leading a team of media buyers and coordinating the regional broadcast negotiations for clients such as Burger King, Ford, Chevron, Twentieth Century Fox, Scott Paper, Baskin-Robbins, Orkin, Bellsouth and Warner Lambert. In 1988, she moved to Los Angeles to work in sales for top-radio station (KTNQ-KLVE) followed by television sales and marketing positions with KVEA-52 Los Angeles, KDTV-14 San Francisco, Univision Network and three (3) affiliates of emerging network Azteca America. In 1999, she was one of the first media executives to join digital pioneer Starmedia Networks as regional sales manager. De Los Reyes is a sought-after speaker and continues to work in a consulting capacity for select Fortune 1000 companies and their agencies such as Pepsico, Procter & Gamble, Quaker Oats, BankUnited, Bimbo Marinela, TurboTax, Vizcaya Museum and Gardens, and Jackson Health, to name a few. She teaches specialized advertising courses such as qualitative and quantitative research, strategic planning, brand marketing and advertising, application of research to creative strategies, media planning/buying/selling of new and traditional media platforms, media metrics, promotion and guerrilla marketing, sales, media management, new-business development, presentation skills, event marketing, and non-verbal communications in business, among others.
