This thesis proposed the creation of a multicultural entertainment company. The thesis comprises two components: the development of the entertainment company and the production of a concert. The mission of the private company is to bring together the best of different cultures onto the stage. It aims to craft productions that people would identify with and which would appeal to the diversity of the American landscape.
Along with the development of the entertainment company, a sample concert is suggested. The sample concert implements the concept and methods that makes the company unique in the market.
In conclusion, the thesis aims to detail the procedure and strategy to create a multicultural entertainment company that appeals to a diverse audience. The creation and implementation of the company's concept is supported by the sample concert, thus bringing the philosophy of the company to the stage.
