In an understocked game management area surrounding privately managed Kasanka national park in the Central Province of Zambia, local attitudes towards conservation and park-people relations were examined in the context of a community based natural resource management program. A semi-structured questionnaire was administered to 260 households and a multiple linear regression was used to analyze the data.
Significant socioeconomic factors and attributes of households relevant in explaining positive conservation attitudes were education, employment with the park, and experience with outreach efforts. Outreach though is constrained by the limits on revenue generation of a small park, low communication of program purpose, and poor relations between park management and the chief. Support for conservation is undermined by antagonism between locals and wildlife scouts and crop damage by elephants. However, attitudes should improve with a strategy to address human-elephant conflict and enhance communication of the programs accomplishments and objectives.